This was on boards surrounding a vacant lot sometime in 1995. Artist De La Vega and this phrase have become very popular since then. But I believe this was the first time I saw it. Here he was painting fish in a bottle, later the fish became part of most of his work. 
From film. 2005. By now famous artist, De La Vega. Meant at the time to combine with the projects in the background as a commentary on the slogan. This was near Fifth Avenue and 110th street, looking east. 
de la vega 
By de la Vega. He must have lived near me. His more elaborate paintings were up in east Harlem. You can find a rare shot of Vega in action in one of the couch series.
BECK 